How fresh is your fish?

The fish is iced at sea and landed overnight and processed that day. If we’ve not sold it by the end of the day we blast freeze it to lock in the freshness.  Paradoxically, freezing the fish ensures it is fresher at the point of eating; fish from industrial scale boats generally have a much longer journey before it is frozen. Freezing the fish enables us to take the whole catch and allows us to balance supply and demand (eg. you can still get fish if the boats can’t get out in rough weather). In our blind taste tests we found no impact on flavour or texture, so you can expect fish that tastes as good as ever.


Is it safe to re-freeze my fish?

Providing the fish is frozen within the Use By date, it is perfectly safe from a food hygiene point of view to refreeze, though in a residential freezer it may impair the texture slightly as ice crystals build up.


Can I eat the fish raw?

There are certain fish that are absolutely delicious raw! The wild salmon tartare is our favourite, but any of the salmon products can be eaten raw. The albacore tuna is also delicious raw. Local fish such as bass and scallops are particularly good raw.  We don’t recommend eating pollack, whiting, monk, hake or pout raw..


How do you deliver?

We can offer delivery between Tuesday - Friday delivered by our currier DHL to most areas of mainland UK - however please note that we cannot at present deliver to the Scottish Highlands. 

Orders over £65 can be delivered at no extra cost between Tuesday - Friday.

We are also able to deliver before midday to most address within the UK, however if you'd like this service please send us an email to learn more. - Us@soleofdiscretion.co.uk 

What kind of packaging do you use?

We pack orders in 100% recycled and recyclable card, even the insulating padding can be thrown away in your card recycling. Boxes contain ice packs that can’t currently be recycled but can be re-used.


We are also the first wild fishery in the UK able to use the Soil Association’s logo on our packaging