Quality, ethical, sustainable fish delivered straight to your door

We are a collective of small-scale fishers fishing out of Plymouth harbour.

We are committed to procuring fish and shellfish that have been caught with as little damage to the marine environment as possible, have contributed to the livelihood of small-scale fishers and their communities, and to get these high quality and delicious fish to your door.

Buy Fish Online

You can also buy our fish through a number of Farmshops and Delis around the country.

Buy online

Buy instore

Highlights

Product Highlights

We sell fish and shellfish sourced exclusively from low impact fishers. They range from local, under-utilised species such as dab, flounder or lemon sole and dive-caught scallops to fish sourced from similarly-minded small-scale fishers overseas, with relationships formed through the Slow Food movement, such as sablefish (black cod) and albacore tuna. We cure fish and our wild smoked salmon is a something to savour.

Blog

Why chose fish from small-scale boats?

The environmental, social and economic reasons are explained here in one simple chart by world leading marine biologist Daniel Pauly, at British Columbia university. Industrial fishers like us to believe...

Frozen VS Fresh

Is frozen fish superior to fresh?

Sole of Discretion was borne out of a desire to make it easier for the conscientious shopper to eat fish without that nagging doubt they might be contributing to a...

Carbon Emissions and Fishing

With Climate Change top of the news items at the moment, from wildfires in Oregon, mudslides in Japan and floods in Germany and Belgium and Chinese tube lines, it might...

Brexit - What does it mean for our small scale fishers?

We export around 25% of our fish to like-minded colleagues in Belgium. In the past, a single sheet of paper with address and outline of box contents sufficed. Now we need complete no fewer than 5 documents!

Quota Questions

We had an unfortunate piece of press coverage this August that merits comment. Relatively new as I am to the fishing industry, I now appreciate why the fisheries are in...

Fishers

Find out about our fishers, their vessels and their low impact fishery. They make sure they catch no or very small amounts of discarded or immature fish, use a little fuel and have very limited impact on the seabed.

Find out more

Our pledge to you and our seas

We’ve listed the promises we’re making about catching and selling fish. Read our manifesto to find out the impact we hope to make and what Sole of Discretion is all about.

Find out more

Our Fishers in Action

Collaborating with Marine Biology Students from the University of Exeter

Our Crowdfunding success!!

Contact us

Email: us@soleofdiscretion.co.uk

01752 657528

5 Fish Quay

Plymouth

PL4 0LH

"We have really enjoyed the fish we have had from you. When we open he box it’s like being at the seaside, wonderful fresh air. Our interfaces with a real person have been very pleasant, with knowledgeable comments. Thank you for providing such a much needed service to fish lovers who are far from the sea."

Hilary

"The fish is of very good quality, it tastes lovely and fresh."

Helen

"Fish of all sorts never disappointed with quality, ease of cooking , taste, there is no real need to add flavour the fish speaks for itself."

David

"Sustainable fish supporting West Country fishermen - I'm in!"

Hugh Fearnley - Whittingstall

We have really enjoyed the fish
we have had from you. When we open he box it’s like being at the seaside,
wonderful fresh air. Our interfaces with a real person have been very pleasant,
with knowledgeable comments. Thank you for providing such a much needed service
to fish lovers who are far from the sea.

H - Berkshire